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The Hidden Handoff: Why Momentum Is Set Between Seasons
Retail momentum isn’t set during peak season—it’s set in the quiet weeks after. This piece explores how customer judgment, team habits, and unresolved friction quietly shape the next cycle long before new plans or campaigns begin.
December Momentum Now Belongs to the Brands That Feel Easiest to Shop
December 2025 is revealing a new kind of retail momentum — one built not on deeper discounts or louder promotions, but on emotional ease. Shoppers are carrying more mental load into the season, and the brands gaining ground are the ones that remove friction, simplify choices, and create calm inside a traditionally chaotic month. This post breaks down why emotional clarity has become the strongest competitive edge of the season and how retailers can design experiences that feel genuinely easier to shop.
